My Compact Digital Marketing Portfolio
A compact, visual showcase of digital marketing in action – from brand identity and content creation to CRM and behavioral strategy.
Below you’ll find four selected projects that reflect my creative approach, data mindset, and strategic thinking.
✨ Curious about campaign planning, SEO strategy or full-funnel execution? 📎download the full PDF here (#) – 8 projects, 1 click for the complete experience.
🛠 Project 1:
Rebranding BicycleWorld
A brand refresh that shifted BicycleWorld’s image from traditional to urban-smart. This project included color palette redesign, typography selection, and a bold new visual language tailored to a younger, city-based audience.
📲 Project 2:
Urban Instagram Content
A persona-based content strategy for BicycleWorld’s Instagram channel – built around real commuter stories. Each post was tailored to a specific audience segment and focused on emotion-driven storytelling with visual consistency.
🧠 Project 4:
CRM Micro Moments
Designing conversion-focused micro journeys with empathy. This project involved personalized email campaigns and triggered messages based on behavior – using fictional CRM personas like “Miriam” and “Max” to bring strategy to life.
🧬 Project 7: Neuromarketing in Action
This project explored how visual and psychological cues like storytelling, priming, and herding can influence user behavior. I used behavioral science to design marketing that not only informs – but also nudges action.
💬 Want to see more?
The full version of my portfolio includes additional projects on campaign planning, SEO execution, analytics, and hands-on website optimization.