My Digital Marketing Portfolio
Explore my portfolio showcasing the strategies and projects that define my journey into digital marketing. From concept to execution, see how I apply innovative techniques to create impactful results.
Feartured projects
Drawing from my sales background, I design marketing strategies that convert leads into loyal customers.
Why Affiliate Marketing is Like Having Your Cake and Eating It Too!
Affiliate marketing isn’t just a buzzword-it’s a powerhouse strategy for brands looking to grow smarter, not harder. 💡✨
By partnering with the right affiliates, you can extend your reach, tap into new audiences, and drive revenue-all while strengthening your online presence. It’s about creating win-win relationships where everyone benefits: the brand, the affiliate, and most importantly, the customer.
Whether you're a marketer or a business owner, the question isn’t if you should leverage affiliate marketing-it’s how. 🌍📈
BicycleWorld
BicycleWorld is a fictive digital marketing project where I developed a comprehensive strategy, including audience research, SEO optimization, and engaging social media campaigns.
Creating personas for BicycleWorld
Urban Commuter Alex: The Ideal Client for BicycleWorld
Alex, a 32-year-old creative professional in a bustling city like Berlin or Hamburg, embodies the perfect mix of style, sustainability, and tech-savviness. He commutes 10 -12 km daily and values an eco-friendly, efficient alternative to public transport. Alex prioritizes sleek, minimalist designs and premium-quality products that align with his professional image.
As a health-conscious and tech-savvy individual, Alex seeks an e-bike with smart features like GPS tracking, hidden battery integration, and app compatibility. The innovative design and dual functionality of BicycleWorld’s e-bike-perfect for both commuting and indoor cycling-meet Alex’s needs for performance, aesthetics, and sustainability.
This makes him the ideal target for BicycleWorld’s cutting-edge e-bike.
Other Initiatives
Explore additional projects where I’ve applied cutting-edge digital marketing methods to solve real-world business challenges.